She said using a tablet "feels weird at first" and will take a lot of getting used to for people to make a significant change in their daily habits. Since they were little, people have been conditioned to use toothpaste to brush their teeth. "There needs to be a shift in consumer mindset before that can happen," she said. Still, the showcase and free advertisement were excellent moments for her and the company.ĭespite Bite's success, there's still a long way to go before people stop using toothpaste in plastic packaging. But she turned both of them down because they asked for a 15% stake in the company. In February 2020, she and her boyfriend, Asher Hunt, who also helped co-found the company, appeared on Shark Tank to pitch their company.īusinessman Kevin O'Leary and Dallas Mavericks owner Mark Cuban loved the company and offered a six-figure investment into Bite. She found that several customers also cared about the planet as much as she did and looked for plastic-free alternatives in their personal care products. The tablets are also stored inside a refillable glass container and not in plastic packaging.Ĭustomers can buy the tablets online through a subscription of about $30 every four months.īy using social media to promote her product, Bite took off. She said the tablet is more natural since it doesn't have artificial flavors or chemicals found in traditional toothpaste. Customers place the pill in their mouth, bite down, and brush the powder with a wet toothbrush. The tablet is about the size of a Smarties candy. The toothpaste tablet is made out of nano-hydroxyapatite, an alternative to fluoride that remineralizes teeth. And later, she bought a tablet pill press machine.Īfter much trial and error, she found a perfect formula. She researched various forums on social media and took several open-source chemistry classes. McCormick said she knew very little about chemistry or how one would make a toothpaste tablet.įor more than a year, she interviewed dentists and dental hygienists. The company makes bite-sized toothpaste tablets and has evolved to make other plastic-free personal care products such as deodorant, mouth wash tablets, whitening gel and body balm. That was how Bite, her company, first began, she said. Her solution was to make toothpaste tablets. That was her eureka moment to do something about it.įrom that point in 2016, she aimed to create a toothpaste alternative, one more friendly to the planet and one that wouldn't need any plastic packaging. "That's more than 50 Empire State Buildings worth of toothpaste tubes that end up in our landfills or oceans," she said. She later learned that more than a billion plastic toothpaste tubes end up in oceans and landfills worldwide every year. "It was so wasteful, and those plastic tubes aren't biodegradable. "I was throwing these things away every week," said McCormick to Spectrum News. But one thing she noticed was she had a bad habit of throwing away those mini plastic toothpaste tubes.īefore traveling for a shoot, she'd buy a travel-size toothpaste, use it and discard it. While traveling, she would always reuse her shampoo and conditioner bottles.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |